What’s Brewing in Halloween Beauty

Think: full-face sparkle, holographic shimmer, and rhinestone-studded everything

Glitter has taken center stage in Halloween 2025 makeup trends, with celebrities like Ariana Grande and Addison Rae embracing full-face sparkle as a bold form of self-expression. This maximalist approach to shimmer is being echoed across social media, where glitter tears, rhinestone-studded lids, and holographic highlights dominate beauty feeds. At the same time, the ethereal glow of K-beauty (1) continues to influence global aesthetics, particularly through its signature use of eye glitter to create youthful, radiant looks. The fusion of K-beauty’s delicate shimmer with the West’s high-impact glam has given rise to a new wave of “Glitter Glam,” a trend that’s as enchanting as it is expressive.

Get the look:
Begin with the Starlight Luminizer Serum, a lightweight O/W emulsion that delivers buildable shimmer across the face and body. Powered by Emulium® Dermolea MB for a silky feel and EnergiNius® for a vitality boost, it sets the stage for radiant skin. For eyes, the Crown Jewel Shimmer Shadow* provides intense sparkle in a cushioned, elastic texture, thanks to a unique hot pour format and Emulium® Dolcea MB for deep moisturization and softness. Finish the look with Day Party Lipstick*, which glides on with iridescent pearls and delivers a shimmering pop that’s bold enough for a party yet subtle enough for daytime wear. Gatuline® In-Tense works behind the scenes to smooth lip wrinkles, making this formula as functional as it is festive.

Think: vampy lips, matte skin, and dramatic liner

The Gothic Revival trend is casting a long, dramatic shadow over Halloween 2025, with “Wednesdaycore” aesthetics leading the charge. Inspired by the enduring appeal of Wednesday and the resurgence of ‘90s grunge, this look blends matte skin, sharp eyeliner, and vampy lips into a moody, high-fashion statement. Celebrities like Taylor Momsen and Ashlee Simpson have embraced the style on red carpets, while editorial interpretations such as Byrdie’s “Monster’s Muse” trend (2) soften the gothic edge with romantic, blurred berry tones and cool shadows. As RTÉ (3) and WWD (4) report, this season’s goth is less costume, more couture.

Get the look:
A flawless base begins with the High Coverage Foundation, formulated with Emulium® Illustro for a matte yet radiant finish and Gatuline® Radiance to visibly even the complexion over time (available in three inclusive shades). For bold, vampy lips, Color Shock Lipstick* delivers intense pigment, long wear, and a plumping effect in one swipe, making it ideal for the season’s moody glam. Lashes take on high-definition drama with Definilash Mascara, which defines without clumping and nourishes with Definicire® to mimic the lash’s natural lipid layer. Finally, the Cosmic Chromorphing Shadow adds a transformative touch, shifting from pearly white to cosmic grey for a smoky eye effect, while Emulium® Dolcea MB and Lipocire™ A SG ensure stability, hydration, and a luxurious melting texture. Together, these prototypes embody the elegance and edge of modern goth beauty.

Think: exaggerated blush, haunted doll eyes, and pastel tones with a sinister twist

Blending eerie charm with hyper-feminine aesthetics, the Pastel Horror trend is a standout for Halloween 2025, merging the soft, romantic elements of Coquettecore (5) with spooky, theatrical flair. This “girly gone creepy” look draws inspiration from kawaii culture, Harajuku fashion, and TikTok’s “pinkween” movement. As seen in GlamDew’s Ultimate Guide to Halloween Makeup Trends 2025 (6), pastel hues and shimmering highlights are key to achieving this ethereal-meets-eerie aesthetic. Whether you’re channeling a haunted doll or a lovesick ghost, this trend invites playful experimentation with color, texture, and emotion.

Get the look:
Begin with the Creamy Blush Stick*, a convenient format that blends easily and builds pastel pigment. Stabilized by Emulium® Dolcea MB and enriched with Acticire® MB, it also features Gatuline® Spot Light to help minimize age spots. For lips, the Hydraboost Tinted Lip Balm glides on with a moisturizing film and sheer pink hue, ideal for layering and building color in line with the “pinkween” aesthetic. Add shine and plumping with Berrylicious Lip Gloss* will provide that girly glossy look with a subtle pink tone, tasting like Guava fruit and built with Plurol® Diisostearique CG, a 100% natural origin W/O emulsifier. Finish the look with Mas'Caring Primer, a dual-purpose lash primer and serum that helps build extra-long, doll-like lashes thanks to Lipocire™ A SG and Definicire®, which recreate the natural lipid layer for lash care and definition. Together, these formulas bring playful elegance to the eerie charm of pastel horror.

Think: double cleansing, overnight masks, barrier repair, and skin-soothing rituals after the glitter fades.

After a night of dramatic transformations, Halloween 2025 is inspiring a renewed focus on skin recovery. As makeup looks become more theatrical and layered, beauty routines are shifting toward restoring comfort and resilience. Experts recommend double cleansing with oil-based balms followed by soothing gels to remove stubborn pigments without irritation, as outlined in Rodan + Fields’ Halloween Skincare Guide. Meanwhile, neurocosmetics and barrier-focused formulas are trending, offering emotional relief and skin resilience through ingredients like ceramides and adaptogens, as highlighted in Grerivian’s Top Skincare Trends for 2025. The goal is to help skin feel refreshed, balanced, and ready for whatever comes next.

Cleanse the canvas:
To gently lift away layers of makeup, glitter, and perhaps even adhesives, Gattefossé’s Reinvented Cleansing Balm offers a sensorial twist on traditional cleansing. Though it appears like a classic O/W balm, its W/O structure powered by Emulium® Illustro ensures deep cleansing while preserving skin comfort. Sensitive skin types can turn to the Gentle Facial Cleanser*, a daily essential that combines Emulium® Dolcea MB with Gatuline® Radiance to enhance microcirculation and restore radiance. To complete the ritual, the Nighty-Night Solid Oil delivers a nourishing, temperature-responsive experience. Formulated with Emulium® Dermolea MB, this vegan-compliant balm melts into a silky oil and can be used as a gentle makeup remover or a calming overnight mask. Infused with Gatuline® Skin-Repair AF and Gatuline® RC Bio, the formula helps calm inflammation, stimulate cell oxygen consumption, and boost skin hydration, working overnight to minimize the appearance of wrinkles and restore the skin barrier while you sleep.

*Prototypes only available in the USA.

1. https://www.kbeautymakeup.com/blogs/news/k-beauty-eye-glitter
2. https://www.byrdie.com/monters-muse-makeup-trend-11830204
3. https://www.rte.ie/lifestyle/fashion/2025/1010/1537842-the-trending-halloween-make-up-looks-to-try-for-2025/
4. https://wwd.com/pop-culture/celebrity-news/gothic-beauty-trend-vmas-2025-1238120781/
5. https://www.newbeauty.com/coquette-makeup/
6. https://glamdew.com/ultimate-guide-to-halloween-makeup-trends-2025-tips-ideas-and-inspiring-looks-for-everyone/