Description
Touch and feel are important factors when buying beauty and personal care products. Consumers attach great importance to the texture and comfort of a formulation. Their enjoyment of a given texture encourages use and repurchase, creating a connection between product and consumer.
Today’s consumer also wants to be surprised and charmed by skin care products. Textures that offer something unusual create a unique experience for the user.
Emulium® 22 MB gives consumers this subtle surprise that they are looking for.
Claims
- Excellent stability
- Refined touch
- Fine emulsions
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Use level 2-6%
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Certified RSPO Mass Balance
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Tribehenin PEG-20 Esters
China NMPA notified
Composition
Emulium® 22 MB has a long behenic chain (C22) and yields non-tacky, non-greasy emulsions that leave only a very light residual film, even when used with UV filters.
An O/W emulsifier, Emulium® 22 MB creates fine, elegant emulsions with a transforming skin feel. While products formulated with Emulium® 22 MB look thick and rich in the jar, they are surprisingly light to the touch, with a long play time, light after-feel, and matte finish.
Formulation
Emulium® 22 MB may be used for a range of viscosities, from lotion to cream.
Ideal for sun care and make-up applications, Emulium® 22 MB:
- Works well with sunscreens, pigments, lotions and supple creams
- Yields fine emulsions and optimal dispersion
Sensory
- Bright, creamy, rich appearance
- Excellent pick-up
- Evanescent feel (light and thin)
- Easy spreading and rapid absorbency
- Non-greasy, non-tacky afterfeel
- Matte finish and little film residue