• Baby care

Oh Baby!

Putting the care in baby care

These days parents look very closely at what is in the products they use and how they affect the environment. So it comes as no surprise that they scrutinize baby care products even more carefully. Parents can spend hours researching ingredients and products to ensure that what they use on their babies is of the best quality. When shopping for baby care, parents look for products that are safe first, followed by those which help them save time.

Safety First

The safety of ingredients and products is paramount to parents. Since baby skin is delicate and more prone to developing irritation and dryness, parents want to ensure that the products they use are safe to apply on their baby’s sensitive skin. Baby products that convey “green” themes such as natural,  sustainable, ethical, vegan, and naturally-derived are just some of the claims parents look for. According to a report conducted by GlobalData, “69% of consumers with children aged between 0-4 years old said ‘natural’ and ‘free-from synthetic’ ingredient claims were now more important to them as a result of the pandemic.”1  The pandemic has only heightened parents’ concerns about the safety of baby products, as health and wellness are taken into greater consideration.

The importance of safety from external aggressors, such as UV rays to avoid skin cancer, has been emphasized heavily over the last few years.  Many consumers have become aware of the devastating effects that long term sun exposure has on the skin. Since prevention is key, people have started to implement the use of sunscreen into their daily routines at a younger age. In fact, the American Academy of Pediatrics generally recommends the use of mineral-based sunscreen for babies six months or older. 

Baby Sun care

  • 0-6 months: Avoid direct sunlight and keep babies covered under shade
  • 6+ months: Mineral-based sunscreens can be utilized

When formulating for baby sun care products, Emulium® Illustro can be used to create  sunscreens of various formats, from fluid to thick textures. This W/O emulsifier provides a soft after-feel while leaving the skin feeling moisturized. 

Time Saving

As time passes, and parents’ schedules become more and more hectic, parents look to incorporate products that help them save time in their routines and their baby’s routines. Products that have multiple uses, cutting down the number of products needed, or products that can be used for the whole family, help parents reduce the amount of time spent on routines. Baby products that come in convenient formats, like balms or sticks, also help parents in their quest to gain back time. 

Edible Mom & Baby Balm (1304 – 1.01) is a simple balm made with few ingredients and can be used by both babies and moms to bring comfort to dry,  cracked skin. Lipocire™ A SG helps the product melt into the skin. 

To learn more about Gattefossé products for baby care, register for our upcoming webinar.


1 https://www.cosmeticsdesign-europe.com/Article/2020/12/08/Baby-and-toddler-personal-care-sees-green-themes-rise-in-importance-post-COVID-19-says-GlobalData?utm_source=newsletter_daily&utm_medium=email&utm_campaign=10-Dec-2020