When cosmetics also take care of the mind
The health crisis has amplified the climate of anxiety that has gripped the society, but it has also helped consumers focus on themselves. The immobility had the merit of concentrating on oneself and thus be more in tune with one’s feelings and desires.
Consumers are now moving towards holistic cosmetics, which take care of the soul while pampering the body.
Our society is obsessed with wellness. The global wellness economy is now worth $4.5 trillion, according to the Global Wellness Institute. And yet, it is under increasing stress.
Before Covid-19, stress was considered the “health epidemic of the 21st century” by the World Health Organization. According to an online survey conducted by Lightspeed and Mintel, stressful subjects are plenty, like finances (80% of German consumers), work (68% of Italian consumers), relationships (78% of Spanish consumers), physical health (92% of Spanish consumers) or sleep quality (64% of German).
The health crisis has amplified the already very present atmosphere of anxiety. For 85% of people, Covid-19 made life more stressful according to the Office for National Statistics published in August 2020. And when we know that stress weakens the immune system, according to a study published in the Journal of experimental medicine1, it’s enough to make even more stressed!
Consumers are therefore more than ever looking for solutions to regain serenity and lightness in their daily lives.
Numerous scientific studies have demonstrated the link between stress and skin pathologies such as eczema and psoriasis or hair loss. It therefore affects our physical appearance.
Consumers have clearly understood this, since according to Euromonitor International 2020 Beauty Survey, “looking healthy” is the top global definition of beauty. For 49% of respondents, beauty is defined as being comfortable in your own skin.
Well-being and beauty are closely linked, hence the emergence of self-care, which consists in taking care of oneself in a holistic, global way. The health crisis has forced consumers to slow down and become aware of the importance of feeling good about themselves. They spend more time on their beauty and well-being routine, which soothes them, reassures them and restores their self-confidence. According to Mintel, 58% of US adults agree that having good skin makes them feel good about themselves.
Applying a cosmetic product in full consciousness is considered a true therapy. Touch, but also sight, smell and sometimes even hearing are increased tenfold, allowing to take care of the mind at the same time as the skin.
Banana Buttercream (2469-2.11) is a melting butter nicely perfumed with banana scent that nourishes the driest skin in the most joyful way. Its solar color, its smell evoking childhood and its tender texture that melts on contact with the skin immediately bring joy and smile.
Restoring Cream-to-oil (2372-2.06) is a creamy texture that turns into oil when applied on the skin. Formulated with Emulium® Dolcea MB, it contains a very high amount of oil phase that brings a long playtime. It is ideal for massage to relax the body and eliminate tension.
New Age Sugar Scrub (2328-1.05) is a delicious body sugar scrub formulated with Emulium® Mellifera MB that contains sparkling sugar. Listen to, in contact with water, the sugar that crackles on the skin and eliminates dead cells, for a soft and silky skin.
Lavender Sweet Dream Cream (AL0530) is a creamy emulsion formulated with Emulium® Dolcea MB that brings an extreme softness. It contains lavender essential oil, well-known for its soothing and stress-reducing properties.
1 E. Wieduwild et al. β2-adrenergic signals downregulate the innate immune response and reduce host resistance to viral infection. J Exp Med (2020), 217 (4):89.