Werewolf Woooooooe

Halloween Special

Imagine.  You’re wandering through the forest on a cold, dark Halloween night.  The only sounds are the rustling of leaves and the hooting of owls.  The only light comes from the full moon in the distance.  You were just trying to find the house that gives out full size candy bars, when you strayed off the sidewalk and now, you’re lost in the dark.  Suddenly, a huge, looming werewolf emerges from the gloom.  It’s hideous! With shaggy, matted hair covering its grotesque figure from head to toe.  You run in horror, reminded of your own hair when you first get out of bed in the morning.  Aaaaah!

Tormented by the full moon, werewolves walk among us as people, undetected until the moon calls to them to transform into horrible, tormented, bloodthirsty beasts.  But the worst part of being a werewolf?  The knots, the matting, the unruly dull coat of hair!  Yikes!

This Halloween, avoid the horrors of werewolf hair with Definicire®


Definicire® is a natural, PEG-free, silicone-free ingredient designed especially for hair care.  The components of this natural ingredient were carefully selected to obtain a biomimetic composition that recreates the hair’s natural protective lipid layer, without the associated greasiness.  

Restoring the protective layer of the hair brings several benefits for both curly and straight hair.

For naturally curly or frizzy hair, Definicire® is significantly better than both silicones and quats at providing a barrier against humidity and maintaining curl style.


As you can see in the graph below, Definicire® also helps with curl definition.

For straight hair, Definicire® has been proven to prevent frizz and flyaways.  And finally, Definicire® makes brushing and combing significantly easier on both wet and dry tresses, for all hair types and was well appreciated by human and werewolf consumers in both rinse-off and leave-on products.  This unique ingredient is also readily biodegradable, making it well suited for use in both leave-on and rinse-off hair care applications.

 So, if the next full moon has you terrified of the effects of werewolfism on your hair – turn to Definicire® to be the best-looking wolf in the woods!