Touch and feel are important factors when buying beauty and personal care products. Consumers attach great importance to the texture and comfort of a formulation. Their enjoyment of a given texture encourages use and repurchase, creating a connection between product and consumer.

Today’s consumer also wants to be surprised and charmed by skin care products.  Textures that offer something unusual create a unique experience for the user.

Emulium® 22 MB gives consumers this subtle surprise that they are looking for.

An O/W emulsifier, Emulium® 22 MB creates fine, elegant emulsions with a transforming skin feel. While products formulated with Emulium® 22 MB look thick and rich in the jar, they are surprisingly light to the touch, with a long play time, light after-feel, and matte finish.