Boost your imagination
In a will to go a step further, Gattefossé launches for the scond year INSPIRATION: a tool to discover novel sensorial experiences and galvanize creativity. Providing pleasure, surprise and motivation, this tool aims to awaken formulators’ inner imagination.
INSPIRATION is a set of topics, each of them bringing a new breath through innovative textures and visuals.
The formulations, that illustrate each topic, will help you to rediscover our ingredients outside of their comfort zone.
This annual rendezvous, in January at Cosmet’Agora
, a French show designed for formulators will offer brand new topics, illustrations and formulations.
In 2019, INSPIRATION presents two topics: OUT OF THIS WORLD and INTO THE FUN.
Out of this world
How do the color of a make-up kit, the shade, the texture, or the scent of a day cream fit with the universe? Do cosmos and cosmetics have a common origin? Of course! If we refer to their Greek root « kósmos », meaning “universal order”, but also “ornament”.
Nowadays, this shared etymology feeds the beauty market inspired by the imaginary of space.
Products drape themselves in opalescent, constellated, telluric or madly luminous shades, while others imitate, by their textures, the Lunar or Martian surfaces…
Gattefossé invites you to a stellar journey to discover three new alien textures. #Outofthisworld
Into the fun
Can we laugh at everything? Rather feminine, more or less scientific, sometimes enchanting, the beauty world can also be funny and playful!
Humor makes its place in our bathrooms and interferes with our aesthetic gestures: greedy, facetious and colorful textures, they change visually or upon touch. From childhood throwbacks to crazy experiments, galenic forms can be amusing as well! Brands also explore the comic register to name their formulas in an increasingly humouristic way, making their sympathy rise!
Jump into the fun to enjoy three sensational textures. #Intothefun