Definicire™

Every day a good hair day

Definicire™ is an active texturizing agent that recreates the hair protective lipid layer. 100% natural, based on functionalized jojoba and sunflower seed waxes, it ensures perfect hair discipline in all climates, and a comfortable smooth feel.

Use level

2%

Worldwide approval for cosmetic applications
Listed on IECIC (Inventory of Existing Cosmetic
Ingredients in China) 2015
COSMOS approved
Patent pending

Jojoba Esters (and)
Helianthus Annuus (Sunflower) Seed Wax (and)
Polyglycerin-3

Origin

Silicones and quaternary compounds are the main cosmetic ingredients used as hair conditioners. They are both efficient, in different ways, but have limitations regarding biodegradability, build-up effect and image. In addition, they are not natural and are unlike the complex hair lipid layer.

Gattefossé has placed its expertise in lipid chemistry at the service of haircare.
Definicire™ is a unique ingredient obtained by interesterification of jojoba wax and sunflower seed wax in presence of polyglycerol. Its composition has been optimized to recreate the performance of sebum and 18-MEA which are known to provide naturally the best protection of the hair.

Claims

  • Increases hair hydrophobicity
  • Ensures hair discipline: frizz and volume control, curl definition even under high humidity
  • Inhibits the effect of static electricity
  • Facilitates combing
  • Enhances hair smoothness
  • Protects from pollution

Applications

  • Rinse-off conditioners and masks
  • Pre-style treatments
  • After-style: anti-frizz day creams, protective hair sprays and lotions
  • Men’s lines: beards, styling gums and waxes